I’ve been asked a number of times “Why brew your own when you can just go down to the store and buy a six pack?” The reasons are endless, so here I will make a sad attempt at naming a few to address that question.
First, and foremost, home brewed beer can and does taste better than anything you can buy at the local grocery. Sure, there are some good beers out there … maybe even a couple great ones. But, who knows what you like better than you? So, who better to make a beer you like? Home brewers can pick their own malts, hops, yeast, boiling times (bitterness) in addition to any number of other ingredients for flavor. You can try flavors and styles you can’t buy even if you wanted to because the fact is … some styles of beer just don’t travel well or bottle well.
Second, it’s cheap. Even using overpriced beer kits you can easily beat the price of ‘average’ beers from the store. Let’s take for example a simple light lager kit at $25. Making roughly 50 beers, that works out to 50 cents a beer. Better quality ingredients, better tasting beer, for less …. how is that possible? Typically, the massive scale of big business is hard to beat for price and value. Here is one case where homemade has a big advantage. The reason is because of the huge burden tossed onto the industry by the government. Brewers are taxed per facility for the honor of brewing beer. Distributers must pay fees to be able to distribute frothy golden goodness to the masses. Restaurants and stores pay taxes and licensing fees before they’re approved for selling beer. And, finally … you, the consumer, pay sales tax. So, while the average buyer thing they’re paying the standard 6% or 8% in sales tax, it goes much deeper than that. Hence, you can buy some high quality ingredients and brew your own awesome beer for cheaper than buying you own and ‘stick it to the man’ while you’re at it!
Third, you know what’s in it. Did you ever look at your beer from the store? Turn it around, check the case …. see an ingredient list? No? Me either. So, what could go wrong in your beer? Not much, water, hops, malted grain, yeast … but the fact of the matter is that you really don’t know. The only way to know for sure is to know your ingredients. Know the water source, know the grains, know the yeast, etc. Is it healthier? Probably not. Is it peace of mind? For me … yes. Additionally, with my goal of growing my own ingredients … it means I can know what’s in the soil, what variety of grains were grown (GMO or not), what chemicals were used to fertilize the hops and grains, and so on. Am I paranoid? Sure. But, I’ll also make the best organic freakin’ beer out there given enough time.
Lastly, as with doing anything on your own, it comes with a sense of pride and an increased knowledge. Making things with my own two hands makes me feel good. Home repairs, fixing the car, digging up a garden, planting trees, restoring a tractor, welding up some sheet metal, planing down some raw wood, cooking up a perfect meal … it’s all the same feeling. The sense of accomplishment at a finished project is one of the best feelings out there. Akin to these is the sense of pride as you drink that first beer from a new batch of beer. Smelling the flavors you chose to combine, seeing the color produced by the malted grains and the frothy head from your choice of yeast … it’s something every honest beer drinking person should experience. In addition to this comes increased knowledge. Brewing beer well takes research, reading, discussion, and hands on experience. Yet, it’s easy enough that you can buy a kit, follow the instructions, and get good beer right away. It is simple to learn, yet difficult to master. The more you learn more about the process, you’ll likely be even more intrigued. It’s a viscous cycle. Yet, the knowledge you’ll learn is something that’s been past down through millennia of brewers since the beginning of history. If you’re lucky enough to have children … someday, you can pass that knowledge on to them. If there was ever a meaning to life … creating things, and teaching things would rank near the top for me. Turns out, becoming a home brewer accomplishes both.
Is beer the center of the meaning of life? You decide.